𝙏𝙇𝙒𝘾𝙊

he most basic element required for a phrase to be registered as a trademark and to be legally protected is distinctiveness. Distinctiveness can be defined as whether a trademark can be expressed by consumers as belonging to a business. This concept is generally examined under two main headings: intrinsic distinctiveness and concrete (acquired/secondary meaning) distinctiveness. The first and most important of these is abstract distinctiveness. Because when the phrase that creates the trademark does not have abstract distinctiveness, it is difficult to talk about concrete distinctiveness. Therefore, it is necessary to know that it is quite difficult to protect a phrase that does not have abstract distinctiveness as a trademark. If the concept of abstract distinctiveness is to be explained in more detail; it would not be wrong to say that a trademark has a structure that is not original and descriptive at first glance. In this case, the trademark leaves a unique impression in the minds o...